# Wordpress Plugin Reduces Site Performance

**URL:** <https://community.hubspot.com/t/wordpress-plugin-reduces-site-performance/12241>\
**Category:** Marketplace Apps\
**Created:** [January 9, 2019, 9:13am UTC](https://community.hubspot.com/t/wordpress-plugin-reduces-site-performance/12241 "2019-01-09T09:13:27Z")\
**Posts on this page:** 1\
**Showing post:** 6

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**Author:** ![Univoip](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/univoip/32/31851_2.png) [@Univoip](https://community.hubspot.com/u/Univoip)\
**Post date:** [March 6, 2019, 6:33pm UTC](https://community.hubspot.com/t/wordpress-plugin-reduces-site-performance/12241/6 "2019-03-06T18:33:21Z")

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That’s really not very re-assuring. While we’re ultimately concerned with user experience (site must load quickly) there is another impact of these multiple DNS lookups and why we test with tools like Google PageSpeed Insights and GT Metrix: Site speed impacts our Search Engine Ranking.

[https://searchengineland.com/google-speed-update-page-speed-will-become-ranking-factor-mobile-search-289904](https://searchengineland.com/google-speed-update-page-speed-will-become-ranking-factor-mobile-search-289904)

> **[6 Quick Ways to Increase Website Speed | WordStream](https://www.wordstream.com/blog/how-to-increase-website-speed)**
>
> Use these tips for how to increase website speed, including compressing images, enabling lazy loading, reducing unused JavaScript, and more.

So, while it _could_ be true the _end user_ may not experience any noticable visual delay, search companies factor page load time in their ranking. All those extra DNS lookups are significant and adversely affecting your customers’ search engine ranking.

There’s still no explanation why you must have all your assets distributed accross so many domains. Your explanation is more of a dismissal than an answer. Good try though.

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_[View the full topic](https://community.hubspot.com/t/wordpress-plugin-reduces-site-performance/12241)._