@spnc I can certainly understand your frustration, there was a time when workflows were included with starter, I think that changed when they restructured the pricing to include a free tier and added advanced capabilities (also around the time associations were added as properties).
I do wish there was a base level of automation available, even if there were a limit for the number of workflows and/or actions.
I understand you want to keep your contact records up to date - the “company name” property goes back long before associations, I didn’t do a good job of explaining ‘why’ most starter accounts don’t use this anymore…
It’s because “associated company” is now an option, which didn’t exist originally.
You can filter from this property, so there really isn’t a need to manually or automatically populate the “company name” property for a contact anymore:
Does this property “Contact --> Company (PRIMARY)” not work for your use case? If so, I’d love to understand why so I can better understand how you’re using the company name data.