# Why is payment meta-data important for SaaS?

**URL:** <https://community.hubspot.com/t/why-is-payment-meta-data-important-for-saas/64935>\
**Category:** Study Group: HubSpot Marketing\
**Created:** [September 12, 2022, 6:44pm UTC](https://community.hubspot.com/t/why-is-payment-meta-data-important-for-saas/64935 "2022-09-12T18:44:29Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![Roynal](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/roynal/32/73924_2.png) [@Roynal](https://community.hubspot.com/u/Roynal)\
**Post date:** [September 12, 2022, 6:44pm UTC](https://community.hubspot.com/t/why-is-payment-meta-data-important-for-saas/64935/1 "2022-09-12T18:44:29Z")

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It tells you whether your customer intends to pay for your product. It demonstrates whether your customer believes your product has value. And it predicts the likelihood for your customer to churn.  
With integrated payment data, we can predict a user’s intent to buy, stay, upgrade, or leave. And we can recommend targeted content tailored to their customer journey.  
Are you using payment data in your customer segmentation? Payment data is one of the most detailed and personalized sources of information about your customer. Don’t let it go to waste!

We are excited to announce yet another addition to our integrated data sources . With [Stripe integration](https://tada.glancehq.ai/glance-integration-with-stripe-is-live/), payment data is now going to be available inside of Hubspot for Glance users.

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**Author:** ![MiaSrebrnjak](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/miasrebrnjak/32/10_2.png) [@MiaSrebrnjak](https://community.hubspot.com/u/MiaSrebrnjak)\
**Post date:** [September 13, 2022, 12:54pm UTC](https://community.hubspot.com/t/why-is-payment-meta-data-important-for-saas/64935/2 "2022-09-13T12:54:19Z")

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Interesting, thank you for sharing @Roynal!