# Why Create a Content Inventory? **URL:** \ **Category:** Content Strategy & SEO\ **Tags:** marketing, how-to\ **Created:** [August 2, 2022, 3:58pm UTC](https://community.hubspot.com/t/why-create-a-content-inventory/62173 "2022-08-02T15:58:17Z")\ **Posts on this page:** 16\ **Page:** 1
**Author:** ![JCameron2](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jcameron2/32/44890_2.png) [@JCameron2](https://community.hubspot.com/u/JCameron2)\ **Post date:** [August 2, 2022, 3:58pm UTC](https://community.hubspot.com/t/why-create-a-content-inventory/62173/1 "2022-08-02T15:58:17Z")
Are you creating social posts and aimlessly scrolling through your blog trying to find the right article to include? Or perhaps you’re building out a lead nurture campaign and have to sift through pages of premium content to find the right case study or eBook in an effort to build trust with your buyer. Sometimes, great content just gets lost! Wouldn’t it be great if you had one central location where you could easily sift and sort through your content by [buyer’s journey](https://blog.hubspot.com/sales/what-is-the-buyers-journey) stage, keyword, persona, etc.? This is why you should [create and maintain a content inventory!](https://blog.hubspot.com/customers/creating-a-content-inventory) **What is a Content Inventory?** As stated, this is a central location in which you can house all of your historical content (Blogs, eBooks, Guides, Case Studies, etc.). **How do I create a Content Inventory?** All you need is to [download](https://cdn2.hubspot.net/hub/137828/file-346681116-xlsx/Content_Inventory_Worksheet.Version_2..xlsx?t=1457969360382)/create a template using Excel or Google Sheets and then start filling it in! Columns you may want to include are: - Content Title - e.g. “How to Generate Inbound Leads” - Buyers Journey Stage - e.g. “Awareness” - Content Type - e.g. “Blog” - Buyer Persona - e.g. “Marketing Mary” - Topic - e.g. “Lead Generation” - Keyword - e.g. “lead generation” - Keyword Difficulty - e.g. “89%” - Keyword Volume - e.g. “73K” - Performance Data (Views, Bounce Rate, etc.) **How often should I refresh my content inventory?** The ultimate best practice would be to update the inventory in real-time. However, that’s not always realisitic. At the minimum, it’s advised to at least update your inventory once a quarter. **Ok, I have a content inventory… now how do I use it?** 1. Perform a content gap assessment 2. Repurpose & Reuse Your Content 3. Share your content inventory with Sales These are just a few ways a content inventory can be of use to your business! Creating a content inventory can be a tedious process. It may take hours, days or even weeks depending on how much content you have and how far back in time you decide to go. However, putting in this leg work now will save you countless hours down the road and help you [create higher powered Content Strategy](https://blog.hubspot.com/marketing/content-marketing-plan) for you business. -- Do you need additional strategic guidance when it comes to your Content Strategy? [Connect with a HubSpot Consultant](https://www.hubspot.com/services/professional/inbound-consulting/ongoing?_gl=1*1wv1058*_ga*NDI4NTM5NTg4LjE3MTE5ODUzNzE.*_ga_LXTM6CQ0XK*MTcxMjM0NzQ4OS4xMi4xLjE3MTIzNDg2OTIuNjAuMC4w) or one of our [Solutions Partners](https://ecosystem.hubspot.com/marketplace/solutions/united-states) today for tailored advice! Cheers, Josh -- _Looking for someone to help you talk through these resources? Need a HubSpot yoda to help show you the ways of the force in HubSpot? Josh is one of many [Inbound Consultants](https://www.hubspot.com/services/professional/inbound-consulting), a part of HubSpot’s [Professional Services Team](https://www.hubspot.com/services), where you can get project based guidance, tailored training or ongoing consulting and resources like these to help you in your HubSpot journey!_ ---
**Author:** ![jnix284](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jnix284/32/29_2.png) [@jnix284](https://community.hubspot.com/u/jnix284)\ **Post date:** [August 3, 2022, 2:34am UTC](https://community.hubspot.com/t/why-create-a-content-inventory/62173/2 "2022-08-03T02:34:39Z")
@JCameron2 thank you for sharing the insights about managing content by creating an inventory and then how to use that information to improve! I’ve used a similar template for blog content to keep track of the resources associated with the CTAs, etc. and I like the idea of incorporating the buyers journey into the tracking. I will definitely be adding some of your suggestions to my list. 🙂 I would love to see a resource in HubSpot that could help manage this information natively, maybe a tagging system in file manager with a report view. A girl can dream, right? ---
**Author:** ![JCameron2](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jcameron2/32/44890_2.png) [@JCameron2](https://community.hubspot.com/u/JCameron2)\ **Post date:** [August 3, 2022, 12:56pm UTC](https://community.hubspot.com/t/why-create-a-content-inventory/62173/3 "2022-08-03T12:56:14Z")
Hello, @Jnix284! I’m happy that you found the above insights useful! I also love your idea regarding some form of “Content Inventory Manager” tool in HubSpot. Have you [submitted this as an official idea in the community](https://community.hubspot.com/t5/Ideas/ct-p/ideas)? If not, I would definitely recommend doing so and encouraging others to upvote it! Also, I would be more than happy to take this back to products to see if it is something they are thinking about right now! -Josh ---
**Author:** ![jnix284](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jnix284/32/29_2.png) [@jnix284](https://community.hubspot.com/u/jnix284)\ **Post date:** [August 3, 2022, 1:15pm UTC](https://community.hubspot.com/t/why-create-a-content-inventory/62173/4 "2022-08-03T13:15:29Z")
@JCameron2 Thanks Josh, I appreciate the feedback and created an idea here “[Content inventory report for files](https://community.hubspot.com/t5/HubSpot-Ideas/content-inventory-report-for-files/idi-p/674843)” and will share with my network 🙂 Looking forward to seeing what the product team is up to! ---
**Author:** ![Alexander\_55](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/alexander_55/32/210813_2.png) [@Alexander\_55](https://community.hubspot.com/u/Alexander_55)\ **Post date:** [October 31, 2025, 9:39am UTC](https://community.hubspot.com/t/why-create-a-content-inventory/62173/5 "2025-10-31T09:39:04Z")
Well. @Jnix284 ---
**Author:** ![katie\_cort](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/katie_cort/32/20702_2.png) [@katie\_cort](https://community.hubspot.com/u/katie_cort)\ **Post date:** [August 11, 2022, 10:32pm UTC](https://community.hubspot.com/t/why-create-a-content-inventory/62173/6 "2022-08-11T22:32:58Z")
Love this idea and the tips Josh! Thank you for sharing 🙂 ---
**Author:** ![cglvrl](https://avatars.discourse-cdn.com/v4/letter/c/dfb087/32.png) [@cglvrl](https://community.hubspot.com/u/cglvrl)\ **Post date:** [October 8, 2022, 1:00pm UTC](https://community.hubspot.com/t/why-create-a-content-inventory/62173/7 "2022-10-08T13:00:52Z")
Love this idea!! ---
**Author:** ![RAcharya](https://avatars.discourse-cdn.com/v4/letter/r/67e7ee/32.png) [@RAcharya](https://community.hubspot.com/u/RAcharya)\ **Post date:** [August 10, 2023, 3:03am UTC](https://community.hubspot.com/t/why-create-a-content-inventory/62173/8 "2023-08-10T03:03:30Z")
Nice ---
**Author:** ![Jon\_SEOSafari](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jon_seosafari/32/49900_2.png) [@Jon\_SEOSafari](https://community.hubspot.com/u/Jon_SEOSafari)\ **Post date:** [March 22, 2024, 12:26pm UTC](https://community.hubspot.com/t/why-create-a-content-inventory/62173/9 "2024-03-22T12:26:29Z")
[Booky.io](http://Booky.io) is great for organizing your blog’s content for easier navigation if you just want to make it easier for you and keep the custom navigation private. I use it for all kinds of purposes to boost my productivity. Love it! ---
**Author:** ![jnix284](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jnix284/32/29_2.png) [@jnix284](https://community.hubspot.com/u/jnix284)\ **Post date:** [March 22, 2024, 10:16pm UTC](https://community.hubspot.com/t/why-create-a-content-inventory/62173/10 "2024-03-22T22:16:13Z")
Thank you for sharing [@Jon\_SEOSafari](https://community.hubspot.com/t5/user/viewprofilepage/user-id/732296), I love the idea of being able to create a digital repository of links for content management. There’s a lot of data that gets captured in the spreadsheet version though, can links in [booky.io](http://booky.io) be tagged or categorized to track additional data points? ---
**Author:** ![MKumar309](https://avatars.discourse-cdn.com/v4/letter/m/ea666f/32.png) [@MKumar309](https://community.hubspot.com/u/MKumar309)\ **Post date:** [March 8, 2025, 6:54am UTC](https://community.hubspot.com/t/why-create-a-content-inventory/62173/11 "2025-03-08T06:54:53Z")
can you teach the seo for my carrer growth and will you be my guide in digital marketing sir ? ---
**Author:** ![Abiram](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/abiram/32/211898_2.png) [@Abiram](https://community.hubspot.com/u/Abiram)\ **Post date:** [December 10, 2025, 3:35pm UTC](https://community.hubspot.com/t/why-create-a-content-inventory/62173/12 "2025-12-10T15:35:33Z")
Thank you for sharing this!! 🙏🏾 ---
**Author:** ![JCameron2](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jcameron2/32/44890_2.png) [@JCameron2](https://community.hubspot.com/u/JCameron2)\ **Post date:** [April 14, 2026, 7:13pm UTC](https://community.hubspot.com/t/why-create-a-content-inventory/62173/13 "2026-04-14T19:13:09Z")
Of course! I hope you’ve found it to be valuable. ---
**Author:** ![system](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/system/32/124_2.png) [@system](https://community.hubspot.com/u/system)\ **Post date:** [April 8, 2026, 7:25am UTC](https://community.hubspot.com/t/why-create-a-content-inventory/62173/14 "2026-04-08T07:25:36Z")
Hi Josh, This is a great breakdown—completely agree that content often gets underutilized simply because there’s no structured inventory in place. One thing I’ve noticed while working with service-based businesses is that even when they have a content inventory, they don’t always connect it with actual search intent and performance updates. Over time, this creates a gap between what’s documented and what’s actually driving traffic or conversions. A couple of additions that have worked well in my experience: Tagging content by search intent (informational, commercial, transactional) along with buyer journey stage Including a column for last updated date + optimization status (helps prioritize refresh efforts) Mapping each content piece to a target landing/service page for better internal linking Also, your point about sharing this with sales is very important—many teams miss that alignment, especially in the consideration and decision stages. Curious to hear your thoughts: Do you recommend integrating content inventory with tools like HubSpot CMS or keeping it external (Sheets/Excel) for flexibility? Thanks again for sharing—this is definitely something more businesses should prioritize. Regards, Prabhakar J ---
**Author:** ![khushi08](https://avatars.discourse-cdn.com/v4/letter/k/d6d6ee/32.png) [@khushi08](https://community.hubspot.com/u/khushi08)\ **Post date:** [May 1, 2026, 9:03am UTC](https://community.hubspot.com/t/why-create-a-content-inventory/62173/15 "2026-05-01T09:03:29Z")
how to ---
**Author:** ![usman242](https://avatars.discourse-cdn.com/v4/letter/u/3be4f8/32.png) [@usman242](https://community.hubspot.com/u/usman242)\ **Post date:** [May 7, 2026, 3:23pm UTC](https://community.hubspot.com/t/why-create-a-content-inventory/62173/16 "2026-05-07T15:23:09Z")
A content inventory helps organize all your content in one place so you can easily manage, update, and use it effectively for better marketing and strategy.