Who is your business's buyer persona?

Academy Study Groups Study Group: Inbound
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If you want your company to grow better, you need to have a deep understanding of your ideal customer. What does your business’s primary buyer persona look like?

In the comments below, share the following:

  • Name (of persona)
  • Demographics
  • Motivations
  • Challenges
  • Etc.

*To learn more about this, check out the Creating Buyer Personas lesson via HubSpot Academy.

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Name: Mighty Prince
Demographic: matured client.
Motivations: trusts the services provided.
Challenges : poor payments yet happy and satisfied client.
Hence word of mouth works to get new prospects.

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  • Terry: general contractor
  • Usually male, over 50 y-o
  • Motivated to find, bid, and manage projects with a system that will give him a good ROI and save time
  • Challenge to find time to train team and cannot rely soley on automation; not computer savvy
  • Wants a system to empower his team and streamline workloads.
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In the comments below, share the following:

  • A 3 star michelin chef
  • To prepare amazing food that everyone must have
  • To keep those stars and try to achieve more
  • Food Critics could give them a bad review, Other bad reviews from others, undercooked food, Serving a bad dish
  • Keep working hard and they will achieve what they set their mind to
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Name: Bendy Beck

Demo: Women +30

Motivations: Weightloss and flexibilty

Challenges: client turnover

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A 3 star michelin chef
To prepare amazing food that everyone must have
To keep those stars and try to achieve more
Food Critics could give them a bad review, Other bad reviews from others, undercooked food, Serving a bad dish
Keep working hard and they will achieve what they set their mind to

7

Name: Madam T
Demographics: Educated Parents
Motivations: Joy of child on returning home
Challenges: Coupling teaching with fun.

8

Andrea artist
Mid-career artist that wants shows in well-known museums and wants to expand her network of affluent collectors to sell more art
Mid 50s
Challenges: handling the administrative and marketing herself, taking time to collect leads and follow up

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in my oral history website the persona is someone who is a foreigner who lived in Iran in the 1950s, 1960s or 1970s and wishes to tell their story. They are a forgotten people and most wish to tell their story. The challenge is that some of them have demurred from having their stories publicized after it had been produced. I have to figure out a way to get an agreement before I take the time.

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  • Sserendipity Snacks
  • Medium to Large Manufacturers
  • Export capabilities, Labelling, Scalability, Finance access
  • Wants to export but needs the correct infrustructure to increase opportunities
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The Personas identified as :

- HR persona

- Finance

- C-Suite

Demographics are adjustable to adapt the most possible personalization

Motivations are scaling and growing as a recently funded start-up

challenges are identified as much as the customer is educated about the product and the competition

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  • Name (of persona): Young Adolf
  • Demographics: Young adult users of social media
  • Motivations: Find products that is easy to use and is eye appealing to their colleagues
  • Challenges: They are changing adept and wanted things all align with what is trending
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Name / Mark Millet

Demographic / mid age employee 25-40, single, have friends

Motivations / Use free time to enjoy life, meet friends, hit the gym

Challenges / trying to switch every part of life routine to online, doing researches, using apps or websites, onlying shopping, payments, bookings etc

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Small/Medium Business

Located near me

Search for marketing advice

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Name: Manager Mark

Demographic: Early 20s male not in major city, hungry to work in music without much industry experience

Motivations: Working with talented clients, building career artists, art/reputation before money

Challenges: No infrastructure in city to grow which hurts clients, as well

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  • Name: Selling Sean
  • Demographics: Middle aged male car dealer
  • Motivations: get customers to lot, in cars, and driving home satisfied
  • Challenges: COVID, expenses, too much information, perception of salespeople
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  • Name: Agency Alice
  • Demographics: Typically an urban marketing professional working for an agency
  • Motivations: Successful campaign launches
  • Challenges: Understanding the difference between data providers and knowing whether data will be a good fit
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  • Marketing Mertle
  • Demographics: young to seasoned professional
  • Motivations: To grow their business via online marketing
  • Challenges: Other companies who have gone online
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  • Big Bennie
  • 50+, German, owns a production and multiple shops
  • wants to grow and be more efficient in baking products
  • hard to find staff, needs to invest, environment laws restrict the business
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Busy Betty

Works for a small to medium-size company with a resource-strapped marketing team

Would like to improve their website to grow their business, but do not have the internal resources to do so