Hi Jon,
I like what the other class member said: “Subway - eat fresh.” I have created hero statements in courses before, and those courses didn’t teach that hero statements can also be slogans, so I will go with the flow here and say, “Nike - Just do it.” This slogan/hero statement makes each person who buys the products the hero of their own story, empowering them to “just do it.” It’s not necessarily a slogan that inspires the customer to think, but rather, to do, to take action.
Thanks,
Alanna