# Who has the clearest hero statement? **URL:** \ **Category:** Study Group: Sales Enablement\ **Created:** [June 29, 2021, 1:20pm UTC](https://community.hubspot.com/t/who-has-the-clearest-hero-statement/39776 "2021-06-29T13:20:41Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![JonPayne](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jonpayne/32/78687_2.png) [@JonPayne](https://community.hubspot.com/u/JonPayne)\ **Post date:** [June 29, 2021, 1:20pm UTC](https://community.hubspot.com/t/who-has-the-clearest-hero-statement/39776/1 "2021-06-29T13:20:41Z")
We’ve learned that a hero statement is as much about who you DON’T want to business with as who you do. Few brands are brave enough to put their hero statement front and centre. Who does it boldy? _\*To learn more about this, check out the [Creating a Hero Statement](https://hubs.la/H0V9h1W0) lesson via HubSpot Academy._ ---
**Author:** ![JonPayne](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jonpayne/32/78687_2.png) [@JonPayne](https://community.hubspot.com/u/JonPayne)\ **Post date:** [June 30, 2021, 2:49pm UTC](https://community.hubspot.com/t/who-has-the-clearest-hero-statement/39776/2 "2021-06-30T14:49:05Z")
I really like the running shoe brand [Hoka](https://www.hokaoneone.eu/). I don’t know their hero statement but I have to imagine it is along the lines of “Hoka is a hero to active people who have sore feet.” They attracted me with the sore feet bit! They’ve built a challenger brand based on providing super light shoes for runners and hikers with amazing levels of cushioning for your heel and sole of the foot. Also - I have to shout out Noisy Little Monkey - we get best results for clients when we partner with them for a year or more and bullet point one on our [Lead Generation Service](https://www.noisylittlemonkey.com/services/inbound-marketing-for-leads) page tells you it’s a 12 month retainer. We’ve got a lot less time-wasters wanting to endlessly discuss the strategic options for the side hustle they haven’t even started yet. Nice! ---
**Author:** ![MMUNTZ](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/mmuntz/32/64675_2.png) [@MMUNTZ](https://community.hubspot.com/u/MMUNTZ)\ **Post date:** [July 28, 2021, 1:48pm UTC](https://community.hubspot.com/t/who-has-the-clearest-hero-statement/39776/3 "2021-07-28T13:48:59Z")
Allowing ourselves to admit that we can’t be all things to all customers is a hard but much needed step. Being all to all takes away from selling what we are great at and opens up less than doors. ---
**Author:** ![CDibben](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/cdibben/32/85318_2.png) [@CDibben](https://community.hubspot.com/u/CDibben)\ **Post date:** [July 29, 2021, 3:37pm UTC](https://community.hubspot.com/t/who-has-the-clearest-hero-statement/39776/4 "2021-07-29T15:37:16Z")
Did it take you a while to narrow down your niche @MMUNTZ? I guess it must be so tempting to just work with anyone who has budget but you’re right - it strips away your ability to focus on what you’re best at! ---
**Author:** ![LuisUlcueCampo](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/luisulcuecampo/32/2679_2.png) [@LuisUlcueCampo](https://community.hubspot.com/u/LuisUlcueCampo)\ **Post date:** [August 9, 2021, 1:29pm UTC](https://community.hubspot.com/t/who-has-the-clearest-hero-statement/39776/5 "2021-08-09T13:29:28Z")
It definitely takes tame and effort to know how to tell people what you are able to do and what you’re not able to do. Well structured phrases should help us do that, we don’t want them to see we are not capable of doing other things. As others sai earlier on we must explain what we are best at so they can have a good understanding and tell others we are the best at… (what we do). ---
**Author:** ![DVoigt](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/dvoigt/32/99949_2.png) [@DVoigt](https://community.hubspot.com/u/DVoigt)\ **Post date:** [September 20, 2021, 5:51pm UTC](https://community.hubspot.com/t/who-has-the-clearest-hero-statement/39776/6 "2021-09-20T17:51:46Z")
MVMT - Style shouldn’t break the bank. Nokia - Connecting people. Burger King - Have It Your Way These are famous slogans, but a mission statement is hinted at. ---
**Author:** ![CDibben](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/cdibben/32/85318_2.png) [@CDibben](https://community.hubspot.com/u/CDibben)\ **Post date:** [September 21, 2021, 8:24am UTC](https://community.hubspot.com/t/who-has-the-clearest-hero-statement/39776/7 "2021-09-21T08:24:10Z")
Putting the mission statement into your slogan is actually pretty savvy isn’t it?! ---
**Author:** ![fcommunicatio](https://avatars.discourse-cdn.com/v4/letter/f/65b543/32.png) [@fcommunicatio](https://community.hubspot.com/u/fcommunicatio)\ **Post date:** [November 7, 2021, 2:10am UTC](https://community.hubspot.com/t/who-has-the-clearest-hero-statement/39776/8 "2021-11-07T02:10:29Z")
Hero are good people ---
**Author:** ![SRCHAUDHURI](https://avatars.discourse-cdn.com/v4/letter/s/977dab/32.png) [@SRCHAUDHURI](https://community.hubspot.com/u/SRCHAUDHURI)\ **Post date:** [November 15, 2021, 7:08pm UTC](https://community.hubspot.com/t/who-has-the-clearest-hero-statement/39776/9 "2021-11-15T19:08:59Z")
I guess one of the perspectives which I had gathered sometime back from CVI says that instead of trying to be a hero to a customer, be a mentor and make him the hero! Intersting indeed. I guess WallMart is one such company in the retail space. May be Lambhoghini is one such organization in the luxury auto segment. ---
**Author:** ![ARubbani](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/arubbani/32/85853_2.png) [@ARubbani](https://community.hubspot.com/u/ARubbani)\ **Post date:** [January 9, 2022, 8:04pm UTC](https://community.hubspot.com/t/who-has-the-clearest-hero-statement/39776/10 "2022-01-09T20:04:56Z")
I think Apple does it really well..although Samsung mobiles is competition, Apple seems to hold its own in the market - I have an Apple mobile. WHY? Because I love the experince of receiving a new one in a white box. Its very chic.. Practically it sync into my Ipad & Macbook. Its so convenient! ---
**Author:** ![DaCalderon](https://avatars.discourse-cdn.com/v4/letter/d/f4b2a3/32.png) [@DaCalderon](https://community.hubspot.com/u/DaCalderon)\ **Post date:** [March 16, 2022, 5:55pm UTC](https://community.hubspot.com/t/who-has-the-clearest-hero-statement/39776/11 "2022-03-16T17:55:20Z")
I consider that this is about the job to be done. Ones offer a closed-loop to provide the best experience they can deliver. Others offer an open-loop to provide the best interoperability they can deliver. And there are two different heroes!!! What do you think? ---
**Author:** ![NMALIKO](https://avatars.discourse-cdn.com/v4/letter/n/71e660/32.png) [@NMALIKO](https://community.hubspot.com/u/NMALIKO)\ **Post date:** [February 15, 2022, 7:01am UTC](https://community.hubspot.com/t/who-has-the-clearest-hero-statement/39776/12 "2022-02-15T07:01:15Z")
I think Wendys ---
**Author:** ![JonPayne](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jonpayne/32/78687_2.png) [@JonPayne](https://community.hubspot.com/u/JonPayne)\ **Post date:** [February 15, 2022, 10:40am UTC](https://community.hubspot.com/t/who-has-the-clearest-hero-statement/39776/13 "2022-02-15T10:40:21Z")
On the rare occasions I get to go to a Wendy’s, I LOVE THEM. But there’s only one in the UK (I’ve not tried it but I can’t believe it’s as good as those I’ve tried in the USA). For those of us outside North America, @NMALIKO - what is Wendys hero statement? ---
**Author:** ![FKhadraoui](https://avatars.discourse-cdn.com/v4/letter/f/e5b9ba/32.png) [@FKhadraoui](https://community.hubspot.com/u/FKhadraoui)\ **Post date:** [August 11, 2022, 8:03am UTC](https://community.hubspot.com/t/who-has-the-clearest-hero-statement/39776/14 "2022-08-11T08:03:06Z")
SOMEONE WHO IS HONEST WITH HIMSELF AND OTHERS I.E HIS CUSTOMERS AND WHO TIES HIS BEST TO BE HERO TO THEM ND IF NOT TO SOME OTHERS PLZ BE OPNE TO COMMUNICATE CLEARLY ND IN SIPLE LANG THAT WE MIGHT NOT BE THE BEST TO SERVE U REGARDS THAT JOB TO BE DONE ---
**Author:** ![EAkinboboye](https://avatars.discourse-cdn.com/v4/letter/e/a9a28c/32.png) [@EAkinboboye](https://community.hubspot.com/u/EAkinboboye)\ **Post date:** [March 16, 2022, 11:05am UTC](https://community.hubspot.com/t/who-has-the-clearest-hero-statement/39776/15 "2022-03-16T11:05:17Z")
Emirates Airline is a decent shoutout. It is simple - Fly Better - but when you dig a little from the surface level, you find a lot of reasons to fly with them. ---
**Author:** ![BukunmiOdetayo](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/bukunmiodetayo/32/10280_2.png) [@BukunmiOdetayo](https://community.hubspot.com/u/BukunmiOdetayo)\ **Post date:** [August 12, 2022, 12:19am UTC](https://community.hubspot.com/t/who-has-the-clearest-hero-statement/39776/16 "2022-08-12T00:19:20Z")
I think Fiverr comes in here. They are a hero to business owners who need additional help and support for their business and want to pay as little as $5 to get it. They sure have competition, but this makes them stand out if you ask me. ---
**Author:** ![Agentdelaney](https://avatars.discourse-cdn.com/v4/letter/a/f17d59/32.png) [@Agentdelaney](https://community.hubspot.com/u/Agentdelaney)\ **Post date:** [August 25, 2022, 2:15pm UTC](https://community.hubspot.com/t/who-has-the-clearest-hero-statement/39776/17 "2022-08-25T14:15:17Z")
I believe a lot of tech companies can check this box pretty reguraly. Apple and Google come to mind right off the bat. Apple provides a seemless white glove experience where all products integrate inteligently and allow a simpler limestyle while not losing a cutting edge. Google provides a “thinking outside the box” for customization and free thinking while allowing integration with many products and services and continuing to quickly evolve to get to the next want in tech. For 2 opposite reasons are why one person can choose Google over Apple or vise versa, but keeping their Hero Statement very forward to make sure they attract the right customer and provide a very upfront statement of what they are not as well. ---
**Author:** ![JCampos11](https://avatars.discourse-cdn.com/v4/letter/j/e5b9ba/32.png) [@JCampos11](https://community.hubspot.com/u/JCampos11)\ **Post date:** [October 3, 2022, 7:23pm UTC](https://community.hubspot.com/t/who-has-the-clearest-hero-statement/39776/18 "2022-10-03T19:23:24Z")
Just blinds does a great job at telling you what it sells and by process of elimination, what it doesn’t. Although shades and shutters are also part of their inventory, it can all fall under the ‘blinds’ subject. It’s pretty clear that you won’t find shoes there. ---
**Author:** ![LBJR](https://avatars.discourse-cdn.com/v4/letter/l/b3f665/32.png) [@LBJR](https://community.hubspot.com/u/LBJR)\ **Post date:** [December 8, 2022, 11:43pm UTC](https://community.hubspot.com/t/who-has-the-clearest-hero-statement/39776/19 "2022-12-08T23:43:12Z")
This is tough is a tough one but, Im going to go Subway “Eat fresh” its simple clear straight to the point and its only two words it doesn’t even make you think ---
**Author:** ![HCassidy](https://avatars.discourse-cdn.com/v4/letter/h/d07c76/32.png) [@HCassidy](https://community.hubspot.com/u/HCassidy)\ **Post date:** [January 17, 2024, 4:19pm UTC](https://community.hubspot.com/t/who-has-the-clearest-hero-statement/39776/20 "2024-01-17T16:19:01Z")
I might go with A&W “Good food makes good food.” It might remind people that they are eating cute animals, which might be a turn-off for some, but it also reminds people that if you treat animals well, they can have a good life and make better quality meat. [Next page](https://community.hubspot.com/t/who-has-the-clearest-hero-statement/39776.md?page=2)