We have used surveys to understand what matters to different decision-makers. Our SaaS requires multiple decision-makers so we also do a lot of listening. We use twitter, check in with our support, sales, and implementation team to hear what current customer and prospects pain points are.
Social media queries, and engaging with their answers.
Hubspot, Social Media and Interviews.
Mainly with interviews and clients and “anticlients” feedback. In some cases building close like relationships with blue chip clients.
I am going to choose background research. Before you create a project or write a paper, you have to choose a topic to begin the process.
I would have to say by word of mouth, creating my own business cards and flyers to hand out, building network through social media, connecting with old clients, and hubspot.
I would say other students. I listened to their experience building their buyer persona, and used that knowledge and put it towards my own.
Backgroud research, different social media channels and word of mouth.
AI tools, Research and Analysis, social media channels, demographics.
In my experience, we’ve used background information - usually from Linkedin or information from our sales team stored on our company CRM - and personal interviews with some of our customer’s decision-makers.
Using information like social media like LinkedIn can be very helpful.
Hemos usado entrevistas de profundidad y encuestas
I usually use social media especially Instagram to interact with audience and ask a question regarding their persona. Furthermore, you can also see their personal account and see their behaviour
My go to has been social media and messaging. My persona is fictional mixed with my own personal background, as I am the reason for inventing my product, so who better to target but those in the same or similar situation. I also like to reach out to my customers and gather information that way, since I know so many personally and have so many repeat customers. The reason I wanted to take all of these marketing classes is to learn how to market well enough and dramatically grow my customer base and build creditbility so my customers will keep coming back.
Amazing Stuff
Conducting Interviews better helped me generate buyer personas.
Absolutely Right
Which research methods have helped you curate your buyer persona?
Social media usage can be helpful to understand the buyer persona and conducting interviews can help get in depth insight as well.
Mostly interviews or focus groups
Using facebook groups, WhatsApp groups