On my marketing dashboards, I primarily track reports like traffic sources, lead conversions, and campaign performance to see what’s driving the most impact. I also keep an eye on customer journey metrics, like content interactions and time-to-conversion.
Currently, I’m using multiple dashboards in HubSpot — one focused on lead generation and another dedicated to content performance. From the reporting library, I’ve found the “Contacts by Lifecycle Stage” and “Deal Forecast” reports super helpful for understanding our funnel health.
As for custom reports, I recently built one that maps blog performance against lead generation metrics, and I’m really proud of how it connects our content strategy to tangible results.