For me, the most challenging part is precisely the beginning, determining which data I want to track. In my organization, we collect a lot of data through different platforms. It seems that the tracking implementation was done before determining what we need to track. We also underwent a consistent shift in our target audience (the company transitioned from B2C to B2B), but we still receive many consumer visitors who attempt to purchase our products. Their data also ends up getting tangled in this web. Having a lot of unstructured data and lacking a CRM system with robust functionalities makes analyzing the data very challenging. This really complicates the reporting process. Without a good report, executing the subsequent steps becomes even more difficult. Perhaps it would be easier to start small, tracking specific behavioral information, for example, and then expanding the scope of information, such as segments and demographics. I enjoy interpreting information, and I am usually good at understanding what they mean for my company. However, organizing these data to comprehend them proves to be quite difficult.