My company generates leads using inbound marketing techniques. So, we focus mostly on SEO reports
We mostly report on views and bounce-rate
We report weekly, monthly, and quarterly. In Hubspot we report on email campaign success.
Hubspot analytics
We use GA and report through Google Data Studio. Page views, time on page, sessions, and a few others.
Attribution is a main focus right now and identifying behavior for leads that convert versus the leads that become customers.
Conversion rate and goals completion for my site shoutmegadgets.com
We track every 3months. And we use hubspot
The metrics that I’ve used more often are the number of clicks on a link or CTA in an email.
I want to see where I can report on bot traffic.
Email, Social Media… Weekely.
We look at the basics - sessions, revenue, etc. - monthly.
But since we just launched a new site < a year ago, we’re looking at traffic sources and organic behavior closely.
We’re also building-out some content campaigns - ebook > email campaign > converstion CTA, so we’re looking closely at conversion rates and opportunity for optimization.