Which marketing metrics do you track and report on?

Academy Study Groups Study Group: HubSpot Marketing
1

As marketers, we’re making important decisions on behalf of our company every day. We use our best judgment when making these decisions, and we also weave in data and metrics when we can. Which metrics do you currently use to track the performance of your marketing efforts? How often do you report on those metrics?

*To learn more about this, check out the Understanding Reporting in Marketing Hub lesson via HubSpot Academy.

2

I currently use the HubSpot social media analytics tool and I track information once every month.

3

hu

4

As a online marketer, which should have clear data analysis before making any decision. also should know the logic behind how campaigns are performing to get the desired results.

5

hi

6

Goolge analytics

7

we speak the Hubspot measurement language :wink: But we also use Google analytics/Data Studio to dive deeper into traffic

8

We are using Hubspot. We are newer to Hubspot so learning all the amazing aspects!

9

We use the traffic analytics tool to track web & social metrics. We also use prospect notifications to see viewers visiting our site.

10

We use HubSpot tools.

11

Hubspot analytics, Google analytics and Semrush for SEO

12

We use HubSpot tools, Google Analytics, Ahrefs for SEO and Sprout Social for social media (and social listening).

13

We focus on site traffic, specifically, bounces, page views, session timing, entrances, and exits.

14

google analytics and social media accounts

15

Opens, clicks, heat maps, pages per visit, repeat visits, etc. I usually create my own reports to dive deeper than HubSpot reports and make informed decisions about campaigns, trends, lists, timing, etc.

16

For us is very important to get sales marketing qualified leads and sales qualified leads in order to bring them down in the funnel.

17

Till date I have only used CRMS developed internally by the company. We used to make quarterly reports based on their data.

Thanks,

Soumya

18

Our primary KPI’s and metrics are clicks, calls, and lead form submissions from our PPC campaigns.

19

We use marketing email comparison metrics to see which emails are performing better in CTR.

20

i am learning to use Hubspot traffic analytics tool.