Hello! I hope this is the appropriate place to inquire, but I also recognize that it might be relevant to the academy. I started a course on content marketing, but after seeing that there were more courses on content strategy, inbound marketing, etc., I’m not sure which course is best to start with.
I have very little expertise with marketing, and I will be creating a plan from the ground up for our just established company (at the moment, I simply do some social media on LinkedIn). Since we work in the service and consulting sector and don’t want to do anything with outbound sales, we will only use inbound marketing and content.
Though open to upgrading, the current tools are free. Any advice would be much appreciated!