Time Decay is my favorite.
I am planning on using First touch attribution model to determine which one leads to first interaction on our app.
attribution model measures the impact of every segment of the user’s path through different elements, I haven’t started yet to use this concept, but I think it’ll depend on the type of campaign and its sequences
Same here, although I would like to start monitoring the impact along the customer journey of the CTA I have in my landing page and also find out why my potential leads are not subscribing or signing uo to my newsletter.
linear or time decay
I would use the analogy of what the purpose of each branch of the armed forces is designed for. Each on has its own Benifits and downfalls and is best in in different stages the marketing process.. Full measure is good if you want to do a preliminary test to see what works best, time delay if you need a short in concise path to victory in a short period of time, linear if you need to see direct connections between events, first encounter if the first part of your marketing campaign is most important,and last encounter if your closing deal is most important. All and all it depends on if you want causation or causation based results.
different studies for a given period are levevant
I think time decay would be best since it would allow you to check on what factors contribute the biggest impact.
ok
I would probably choose time decay.
We are in the beguinning of starting this inbound marketing. We will try out different attribution models starting with last touch.
I will test the First touch for now.
time decay
Full pack
thank you @JorieMunroe , excelent class! 
My business’ customer jorney is a long journey from awarness to purchase, so I think the best attibution model is the full pack because shows different interactions along the way, but credit most those that lead to conversion or purchase.
I am right?
I have a small business, a digital marketing agency that provide services such as social media content.
Time Decay
sheyee
As a professional services consulting firm, our customers have a long and somewhat convoluted journey that involves both digital and in-person marketing activities and conversations. Also, we do not have coversions that take place online (no online store). I think linear would be the most useful provided our sales team fully participates in the online resources we have through Hubspot. We are in the process of learning how to better use Hubspot’s CRM and sales tools to better document our customers’ journeys.
Hola a todos, al ser un negocio nuevo revisaremos si la First interaction funciona para poder revisar que pasa cuando conocen nuestro sitio web.
- Which attribution model have you been using or experimenting with to measure the success at your business?
Full toch path attribution model.