Well, I saw a lot of good ideas that I can personally use. Since I basically just started out, I’m thinking the linear is essential. I have been experimenting with some changes in my advert style, such as memes (ah, the ever popular meme). I have seen my impressions for one increase 5x and the click rate is definitely higher. I will definitely incorporate a/b testing soon and see what the story is on landing pages and so on.