When have you seen force or friction impact a company’s ability to grow?

  1. Share a time when you had an amazing customer experience and you saw a company grow faster and faster because of their wonderful customer care.
    When I’ve had amazing customer experiences, the company met me right where I was at in my research and evaluation process with relevant content, at my pace. They weren’t pushy, but provided contextual value right when I needed it. This set a good impression for the rest of my experience with the company.
  2. Share a time when you had a poor customer experience (please don’t name names or organizations) and how you saw that type of poor care affect their business.
    In poor customer experiences, companies created too many steps to get information I was looking for, when I was looking for it. I had to book a “demo”, which was in reality a BDR discovery call, which pushed me to another sales call before I could factual solution-based information and accurate pricing.