When have you seen force or friction impact a company’s ability to grow?

From author Val McDermid today on twitter: Great example of friction

“So, I needed to replace a credit card and opted to apply for @marksandspencer’s card. Filled in the forms, then got an email asking me to call them. One question - 'We can see your income and your age; are you thinking of retiring soon?'Am I the only one who finds that insulting?”