In Colombia there is a bank called Bancolombia. Years ago they created a section for VIP customers who always answer the phone quickly or give you preferential attention. I’m not sure if it works the same today, but I was given preferential credit rates and short approval times a few years ago. It felt very good. Today I recommend this bank for everything.
In my country, I constantly find endless processes to acquire services. In my work, even after learning about the Flywheel, I am finding many frictions that I had not seen before. Some may be as simple as asking for the password each time you log in, instead of connecting to active directory.