When have you seen force or friction impact a company’s ability to grow?

1. When I first started using a scheduling link years ago, I thought that the experience was very smooth. Several people who booked time with me commented on how they really liked the process of booking a meeting with me. I ended up assisting them with setting up their own accounts!
Not sure what impact it’s having, but I often make referrals to platforms that provide excellent customer service.
2. I recall being in a long, slow-moving line for customer support at a mobile carrier store. Yet, every person who walked into the store to buy services or a phone was immediately attended by one of the many sales reps just standing around. I changed carriers and never looked back.