Hello!
Thank you for this forum!
1. I used to shop a lot, especially skincare/makeup online. SC has given me an amazing customer experience by offering gifts (unasked 
) on every purchase through online shopping, timely response from the customer service agent, discounts etc. Today, it is great to see they have multiple stores in my hometown/around- a perfect example how reducing friction and working on force helps you scale and grow faster.
2. Tour Operators have been a big disappointment for me. Poor customer service often results in grumpy fellow travellers. Seems like everyone is unhappy with the kind of service they are offering. Marketing excessively might be an impact as well.
Have a good day,
Sunayana Tandon