When have you seen force or friction impact a company’s ability to grow?

1.Amazing customer experience I encountered when one of my order package got delivered to some wrong address. When i raised this to their customer care, they ensured that no need to worry and refunded back the money. Plus they gave additional 10% discount on next order.

2. Encountered poor Customer experience when using a Payment app, it asks for signin information again even when the merchant(seller) have all the info. That was one of hindrance, the company was facing while onboarding new customers. However, when raised this concern, the payment app took the feedback and removed such requirements by working with the merchant tech team to autofill the information.