When have you seen force or friction impact a company’s ability to grow?

1. An occasion when I had an amazing customer experience was ironically off the back of a bad customer experience I was complaining about. The organisation addressed all the points in my complaint, took the time to go through each one with me and offered solutions and acknowledged areas of improvement and acted upon it.

2. An occasion where I had a poor customer experience, I enquired with a jewwllery a company for bespoke piece of jewellery with specific attributes that were not already existing on their ready to ship pieces. I gave a detailed description on their enquiry platform and was disappointed ot receive a link of an already existing piece that didn’t contain the specific attribute I was looking for. It gave the impression that my enquiry was not properly read and immediately put me off trying to work with that company for the piece I wanted.