Hi @VMachet and welcome to the Community. A quick question: Are Whatsapp analytics not telling you this data on its end? Were it me, I’d start there. But if not, then I think there’s a way to do what you’re asking in HubSpot.
With Whatsapp integrated with HubSpot, every Whatsapp interaction (including CTA clicks) can be logged and segmented by list or workflow.
As I understand it, HubSpot enables:
- Automated engagement and tagging based on CTA interactions.
- Centralized reporting within the CRM for lead prioritization and conversion measurement.
- Exporting analytic data for deeper segmentation or reporting.
This power should help you measure what you’re looking for.
Since HubSpot is designed to listen for the “quick reply” webhook from Whatsapp, this is how I’d try to solve your exact question. When a contact clicks your “book a call” button, HubSpot should automatically log an activity on that contact’s timeline in HubSpot (e.g., “Clicked ‘Book a Call’ in Back-to-School Campaign”). So I would use that activity (or property) to put them into an active list. From there, you should be able to discern the conversion rate from List A > List A Call Booked.
Curious to see how others might also solve this. Happy HubSpotting!