Whatsapp Consent: What are the reasons behind an overly strict opt-in policy?

Hi Pam,
Thanks for reaching out.
Though, I feel as if you have not really read my post.


@PamCotton wrote:

Contacts can grant explicit consent via specific keywords in a WhatsApp thread. WhatsApp allows you to initiate text conversations only by sending messages using pre-approved templates. A contact must grant explicit consent to communicate using business-initiated WhatsApp messages.


It is Hubspot that is deciding for my Business how this consent should be collected though. Nowhere on Whatsapp Business Policy it is written that in order to send pre-approved templates to customers, they have to first send some random magic keywords to my business phone number, or that consent can only be collected in this way.


@PamCotton wrote:

Looks like this is a requirement from Whatsapp Bussiness


No, it is not. And I literally quoted word for word the Whatsapp Business Policy. In fact, we should not be allowed to manually enroll contacts in a world where there’s only one unique way to collect consent.
Overall, as a feedback, I feel that this absurdly strict opt-in policy makes your Whatsapp integration pretty much useless.
Thanks again for your answer!