# What's your revenue readiness process or forcing function?

**URL:** <https://community.hubspot.com/t/whats-your-revenue-readiness-process-or-forcing-function/63503>\
**Category:** 💬 RevOps Discussions\
**Tags:** revops\
**Created:** [August 22, 2022, 10:30pm UTC](https://community.hubspot.com/t/whats-your-revenue-readiness-process-or-forcing-function/63503 "2022-08-22T22:30:37Z")\
**Posts on this page:** 4\
**Page:** 1

<div class="post-metadata">

**Author:** ![Roynal](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/roynal/32/73924_2.png) [@Roynal](https://community.hubspot.com/u/Roynal)\
**Post date:** [August 22, 2022, 10:30pm UTC](https://community.hubspot.com/t/whats-your-revenue-readiness-process-or-forcing-function/63503/1 "2022-08-22T22:30:37Z")

</div>

I want to talk about forcing functions​💪 or revenue readiness for our product.  
My co-founder and I decided to list our product on the marketplace [PitchGround](https://pitchground.com/products/glance). Well for our business, at this time, this listing acted as a forcing function​⏩⏩⏩.  
Here are some important things we accomplished with this function​❗

- We built a complete self-serve flow for sign-ups 👐
- We enabled automatic billing plans after trial periods 🧾
- We enabled redemption of promo/ coupon codes on the UI​🏷
- We fine-tuned our onboarding to make it smoother​👌
- The backend was not automated to kickstart the data science-based segments upon successful customer onboarding​📊
- We created a support/ticket handling process​⛑
- We incorporated a simple feedback form mechanism​🗣
- We built additional app integrations​🔌
- Quite a few backend and front end tweaks on the application​⚙🔧
- We fine-tuned our website to reflect the support, help, FAQ, and other details​🔗
- We are set up to monitor sales metrics​💰
- We are now working on publishing a public roadmap and implementing a changelog
- We built a marketing video explaining the problem statement and also customized our demo a bit​🎥

😰😥😰😥  
That’s quite a lot of tasks we accomplished within **20 days** of the listing period deadline, and that was some real **heavy lifting** 🏋️‍♂️🏋️‍♂️🏋️‍♂️.  
This process of listing on the marketplace drove a new understanding in the teams on working fast, iterating, and collaborating 🤝. Needless, to say there were so many other lessons.  
My conclusion a launch date or a public commitment or a listing are a few examples of these forcing functions.  
As an early startup founder, I recommend identifying and committing​💍 to a forcing function​🛠.  
What’s your forcing function?

---

<div class="post-metadata">

**Author:** ![EAcademia](https://avatars.discourse-cdn.com/v4/letter/e/da6949/32.png) [@EAcademia](https://community.hubspot.com/u/EAcademia)\
**Post date:** [September 4, 2022, 11:11am UTC](https://community.hubspot.com/t/whats-your-revenue-readiness-process-or-forcing-function/63503/2 "2022-09-04T11:11:28Z")

</div>

Good

---

<div class="post-metadata">

**Author:** ![EAcademia](https://avatars.discourse-cdn.com/v4/letter/e/da6949/32.png) [@EAcademia](https://community.hubspot.com/u/EAcademia)\
**Post date:** [September 4, 2022, 11:13am UTC](https://community.hubspot.com/t/whats-your-revenue-readiness-process-or-forcing-function/63503/3 "2022-09-04T11:13:51Z")

</div>

Good moral of this question

---

<div class="post-metadata">

**Author:** ![EAcademia](https://avatars.discourse-cdn.com/v4/letter/e/da6949/32.png) [@EAcademia](https://community.hubspot.com/u/EAcademia)\
**Post date:** [September 4, 2022, 11:14am UTC](https://community.hubspot.com/t/whats-your-revenue-readiness-process-or-forcing-function/63503/4 "2022-09-04T11:14:19Z")

</div>

I don’t understand but I have learned