# What's your creative process?

**URL:** <https://community.hubspot.com/t/whats-your-creative-process/40500>\
**Category:** Study Group: Content Marketing\
**Tags:** academy, cms-content\
**Created:** [July 11, 2021, 7:02pm UTC](https://community.hubspot.com/t/whats-your-creative-process/40500 "2021-07-11T19:02:33Z")\
**Posts on this page:** 1\
**Showing post:** 2457

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**Author:** ![WStokes](https://avatars.discourse-cdn.com/v4/letter/w/e99b99/32.png) [@WStokes](https://community.hubspot.com/u/WStokes)\
**Post date:** [October 9, 2024, 5:17pm UTC](https://community.hubspot.com/t/whats-your-creative-process/40500/2457 "2024-10-09T17:17:55Z")

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My creative process comes from gathering and digesting material and then noticing any patterns between the two. I tend to be very observant of patterns, especially if there is a gap of information or exposure. For example, if I’m reading articles or listening to podcasts on a particular topic, and people mention a frustration they all share but nobody has really delve into that frustration in an article or podcast I immediately notice. That’s where my eureka moment often comes from.  
I can make this an actual process by making research the first step in a process then making pattern searching the next with very specific questions like, “What is everyone excited about?” What frustrations are they sharing?"

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