My creative process comes from gathering and digesting material and then noticing any patterns between the two. I tend to be very observant of patterns, especially if there is a gap of information or exposure. For example, if I’m reading articles or listening to podcasts on a particular topic, and people mention a frustration they all share but nobody has really delve into that frustration in an article or podcast I immediately notice. That’s where my eureka moment often comes from.
I can make this an actual process by making research the first step in a process then making pattern searching the next with very specific questions like, “What is everyone excited about?” What frustrations are they sharing?"