Sometimes, I talk with a friend or my husband about what I am trying to write or create (since I’m a one-person operation so far). This “thinking out loud” helps bring about that “lightbulb” moment. Regarding the process that was outlined in the lesson, I can picture myself following each step while listiing ideas on a doc to refer back to. Or I imagine a team would effectively follow this flow while recording ideas either on a white board or projected on the wall to where they can be saved. I also think some aspects of this process (particularly the gathering of raw material) would apply to the consultation phase when speaking with a client about their vision of what their content might entail.