I’m an author so my business is writing novels, specifically dark fantasy romance. This specific business has three main promotional channels that are the most effective. The first two are through social media platforms TikTok and Instagram. Both of these platforms are huge for authors, especially if done right. The third promotional channel is my author website, which contains all the information for my novels, (current and upcoming) appearances, blog, and writing services. While other promotion channels like X and Facebook will also benefit my business, they do not carry the same level of audience engagement nor the group size that search for that specific content. There is even #BookTok which is extremely popular for writers and readers to receive up-and-coming novels and popular novels. These promotional channels is where you catch the readers interest and then from there they can access my website to learn more about me as an author and my future novels.