Currently, my most effective promotion channel is LinkedIn. The platform allows me to not only publish original, high-quality content on fashion, luxury, and digital strategy, but also engage meaningfully with a niche audience that values depth and creativity.
I combine both orgnic visibility - through storytelling and thought leadership - and paid content, when aiming to boost reach for specific articles or announcements. LindedIn also offers a dynamic space to share behind-the- scenes insights, Substack publications, and professional reflections in a way that aligns with my brand voice: curated, elegant and informed.