I am actually going to share 5 :).
This is for me to also review the 5 top learning points of this course.
1. Know your target - what is the main goal? Keep this list of goals under 5.
2. Turn this target into a SMART goal.
3. Audit available data, content, buyer persona, and channels used.
4. Create a list of content ideas that branch from your goal.
5. Schedule, post on a consistent basis, and track progress.
Understand your target audience at different stages of the process, and speak directly to them using relatable language. Be sincere and authentic. Develop relationships, not transactions.
Understand the media landscape, culture and language to avoid major errors or crises.
Create and understand your product persona first. This way you would know how to create your content strategy.
IMPLEMATION IS KEY , IMPLEMENT WHAT YOU VE LEARNED
i will share fivekey takeaways that you can foolow to become a successful content strategist
1) choose your social platfrom and start building your social presence on it
2) deveop a smart goal and dtermine the KPI for it and create content to achieve it
3) devlop a content strategy by knowing your audience and start implementing on the socials
4) Experiment with your content strategy and tweak it once a month to achieve better results by ANALYSING your well performing content
5) stay CONSISTENT on creating content on your socials , ANALYSE and viola thast it you will have a social presence on your social media platfroms
tweak whatever you have learnt and provide it as services to your prospects.
Tailor your messaging to different media channels based on what the users value. You don’t want to post the same message on LinkedIn that you might on TikTok.
Understand the product or service you offer, along with its niche user (main customer)
Find out other avenues of customer bases that may be accessible (Similar groups)
Plan your digital existence as in access to different platforms and the manner in which you interact in them depending on your customer behaviour and lifestyle.
Advice that I would give to someone looking to get started in content marketing and content strategy is 1) know your marketing channels, 2) experiment with different types of content, and 3) gain feedback from stakeholders including other teams in your organisation and your target audiences/customers.
My advice would be to all those students or interns who are trying to make theri way towards the Content marketing industry to take this quick crash course as this will give them a lot of ideas on many things that could help them to know better.
Never feel accomplished.
Always try to grow and enhance your knowledge in any way you can.
If you don’t know -- ask! Our industry is always changing and the expectation to know everything all of the time is unrealistic. Networking and making valuable connections by asking advice from others is a ninja move!
Continually prepare and keep up with all the new trends, so you can offer the client the best. Always ask questions, never stay in doubt. Share your knowledge, there is always someone who needs to hear from another point of view to understand a concept or strategy and be able to carry it out. By sharing knowledge we all grow more!
keep up with all the new trends and enhance your knowledge
Focusing on targeted specialised content and publishing it on the correct distribution media, can help you identify particular and essential population niches willing to purchase your product or service while you add value to your existing community.
Create a list of content ideas that branch from your goal.
By creating a list of content ideas that branch from your goal. As well as, schedule, post on a consistent basis, and track progress.
Be dynamic in your quest for ideas, like the activity of content marketing!
Connect the dots and think outside the box. Having said that, many content pieces can be repurposed and reshared.
Align your content marketing effort with your overall marketing goals. Get rid of vanity metrics; QUALITY content is not always about traffic.