Always remember that your content should serve your audience above all else.
remember to readjust your startegy as needed.
Don’t be afraid to try new things
By experimenting with new ideas is helpful to discover new and better ways to do thins.
I would say be experimental and at the same time keep your audience’s interest and pain points in mind. It should be all about them. Also, engage with them and know how you can further improve your business.
I’d recommend testing social media story posts to engage with the customers on a regular basis and give them a reason to check your page. I used the stories to increase my sales for my clothing brand by 400%.
social media story posts instagram like polls
Patience.
I feel before making a content strategy, research your brand performance, audience, and competitor website. Take feedback from all customer touchpoints and then edit your framework. Work, edit, and plan your content strategy and check what do you want to change after a certain period of time.
When developing a ceontent strategy I’d recommend finding the brand voice after doing some research. Either emulate something succesful if you can’t seem to differentiate, or try somethng completely unique and take a risk doing something original.
My advice for aspiring content strategists is to be flexible in your thinking. One reason is you need to know what is going on with competitors and your industry in general. Another is that technology is ever growing so new tech might save you and your company time and energy. Lastly, a content strategist can plan all they want but they need to be able to fit in something that needs to be address in a timely manner.
Get started with any brand even your own brand or personal account.
Practice with achievable metrics and look for ways to improve.
Observe what other brands are doing and get inspired, measure the effect and adapt to your audience.
Follow the OODA loop (observe, orient, decide, act) before and after launching content.
In marketing, there is no one size fits all approach. Remember. Different strokes for different folks. Test learn and evolve.
Do your research and experiment.
The content strategy course is worth every detail, learnt a whole lot.
my advice is thinking about quality content to generate strong ties with your audience
Set Smart goals, define your audience, your area of expertise (to develop quality content), evaluate your resources/budget, and define your KPIs.
My favorite content strategy tip is knowing your target audience and determining which platform to best reach them. Understanding your target audience will make it easier to talk about how your product and/or service will provide a solution for them and getting them to go through the buyer’s journey eventually considering buying from you.
Optimize content for different channels. Test and experiment to see what works. Set SMART goals. Share your goals and outcomes with your teams and organization. Listen to your customers.
Design your buyer persona, set SMART goals, know your metrics and create contents that will help you achieve your goals.