I would first start with a detailed inventory of what you’re currently doing. Compare that with what you know about your customers--what they want and need. Are you in alignment? Are there gaps? Where can you find low-hanging fruit?
I would first start with a detailed inventory of what you’re currently doing. Compare that with what you know about your customers--what they want and need. Are you in alignment? Are there gaps? Where can you find low-hanging fruit?