In my opinion, the best content strategy tip for a new social media manager/ marketer is to know as much about your intended audience as you possibly can before even testing the waters of social media. This includes everything from age, location, gender, or any other demographic. Then research the interests, buying habits, platforms they use, how they typically interact with content, and any other relevant metric. This is because, ultimately your entire content strategy will revolve around your audience, so you really need to know how to cater that audience as the first step. Not only will this make your content strategy more effective, but it will also make it less difficult, as knowing what type of content your audience consumes and enjoys and then making content for that is easier than making content first hoping to appeal to your core audience. Overall, knowing your core audience first thing will make your entire content strategy easier, more efficient, and most importantly more effective.