We believe knowledge and ideas should be shared often. That’s how we, together, transform the way the world does business. Now that you’ve learned how to create a content strategy, what advice would you give to someone looking to get started?
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Find something that someone else posted in your industry and create a response. Disagree with them. Or build on their ideas to offer more. The only thing more frustrating than a blank page is the first page (or in the case the first piece of content). Having something to react to can get your juices flowing.
Thanks for sharing @FlywheelKinetic. That’s a great way to build relationships that can lead to co-marketing opportunities in the future as well. 
I like your point of view!
content is evolving so you really have to be in touch with what is happening
Exactly @shirlelylee! What works today might be different tomorrow, next week, or next month. Technology is moving so rapidly that it’s critical to understand what’s working, what’s not, and why.
Nothing is more true than that; get out more than often and speak to an extra/additional person everyday’ remember, nothing happens until someone sells something to some person - and nothing will happen till you start interacting with someone.
Tagging onto current trends can help your content marketing get traction.
Being a newbie myself, I would say that we should be curious and humble. Keep an open mind to new ideas especially ideas that we are not comfortable with. We must let ideas grow on us and see the possibilities they bring.
Well said, @KC5. Having an “always be learning” mindset = remaining curious and humble. 
thank you for your valuable advice
good advice.
In this information age, it is easy to find issues relevant to your chosen industry sector to write about, and always focus on creating your own original content as far as possible. Its not that difficult. Once you have identified the group of issues, start by jotting down your own analysis and opinions, and you will soon have a list of points to get you started on drafting your own article. This course provides many good ideas on how you can get the best out of all your own original articles once you have defined a strategy that works for you.
Indeed as per another member’s comment / advice - aspiring marketers should be in tune with current affairs, as well as a localised (if targeted at a specific population) culture and sensitivities in addition to being aware to possibly other areas such as trending topics or even pop culture.
much work is needed to be done at the information gathering stage for content creation to be able to capture the intended audience.
So many great tips already mentioned! 
I would have to add: Having someone review your content before publishing. Not just for grammar or sentence fluency, but for quality and content! Even before sending my work to an editor, I like having someone review my work to get a second opinion on the content. Even if the feedback includes having to revise certain parts, I’m always grateful for the feedback if it means improving the qaulity!
This is a great tip! Feedback is the key! I’ve seen too many websites that need to be proofread!
Content strategies don’t need to be complicated or arduous.
@manhoehuang So true. It’s easy to obsessive over crafting the perfect content strategy, but sometimes you end up focusing on unimportant details!
Engage. Educate. Entertain. And then sell (if you must!).
Well said @HSampat. A content strategy that educates and entertains = attracting, engaging, and delighting your ideal audience! 