In order to build trust and further engage your audience, you need to send the right information at the right time. Keeping this in mind, what’s your recommendation on a successful frequency for sending marketing emails? Please elaborate as to why you recommend this in your response.
*To learn more about this, check out the Understanding Email Deliverability lesson via HubSpot Academy.
Providing a usful content
The frecuency of your email marketing sends should be contingent on the quality of your content
YES
Perhaps, ask the customers in a survey when they’re opting in whether they’d like to receive emails: daily, weekly, or monthly. This way customers know when exactly we’ll be receiving emails. They’ll feel heard and appricate the option. It creates a funnel that is filled with serious inquirers.
In order to build trust and engage my audience it is important to be upfront with them and let them the frequency they will be receiving emails. It is important to be honest as they will be able to value your company more and will see you as transparent and honest.
Once you set the right expectations with your audience on the type of content they will recieve, it’s important to send timely emails upon opt-in so not to lose your contact’s interest. There are many variables to consider when determining email frequency including industry, level of interest, audience demographics etc. Succesful email marketers will have a solid understanding of what content is best to send at the right time.
I feel like there is no optimal frequency: it might be useful to ask the desired frequency to the receiver at the moment of opting-in, but being careful to always providing valuable content, meaning that if you are unable to provide value on a weekly basis through your emails, you should not give the possibility to receiving them at that frequency in the first place (but perhaps on a monthly basis, for example).
It depends on the expectation you set with different contacts - for example, subcribers to your monthly newsletter will be expecting an email once a month.
Yes.
contingent on the quality of content you’re providing.
It depends on what the contact has subscribed to. You need to meet the expectations with what is defined in your subscription and if you are doing that and the quality of the content is targeted as well, you will be on the right track.
It would depend on what the contact has agreed subscribed to receiving as this is the expectation that will be delivered to.
First you need to collect consent, then creat contact list, and get permission to email them. Also ask yourself what they expect from your content, and make sure you deliver.
Consistency is key. I had to build my consistency. I started out monthly. Now I email every other month. If I do go on hiatus I say this to my list to show I am transparent
You need to provide the right information at the right time
With website form submissions, you can ask for permission to send emails of other related materials and ask them the frequency in which they wished to receive them.
I have follow-up campaigns that run 2 or 3 weeks to 1 a month. You never know when somone might be interested.
I think it depends on your industry, but I don’t think it should exceed weekly.
as long as it’s useful or somethign you shop for on a regular basis.