The last marketing video I remember watching was from Fenty Beauty, where they showcased their foundation shades using models with different skin tones in a short, visually stunning Instagram Reel.
What made it memorable was how inclusive, bold, and emotionally connecting it was. The video didn’t just sell a product — it made a strong statement about diversity and belonging in the beauty industry.
Yes, the video made me take action — I visited their website immediately to check my shade and ended up signing up for their newsletter and following them on TikTok for more content.
It reminded me that what makes a video engaging is:
A clear message
Relatable visuals
A story that aligns with the viewer’s values
A strong emotional pull