RIO
Bounce rate, delivery to sent ratio, open rates, CTRs, conversion rates
Open rates. This is because I want more users to engage with my content and actually click on the CTA
Bounce rate, and Unsubscribed rate
First of all I try to find who completed the action after the open and the click. These are the most important leads, who can become a customer. And if the opens and the clicks are high but the action is not taken, I need to understand WHY?
Besides I try to get better open rate and click rate for next campaigns.
Currently we’re working on our Open and CTR rate. It dropped due to a few reasons and now we’re in the rebuilding stage.
The open and click rate is what we need to improve.
Currently we’re working to improve our CTR. For our newsletters it’s CTR and open rates
Open rate, Conversion rate, click-to-open rate, forward rate, list growth rate.
bounce rate and conversion rate
Open rate
Deliverability.
The open metric.
Deliverability.
Deliverability would be the first metric of my concern but Conversions would be my main concern.
Tracking
Click Through Rate
Open Rate
CTR
Bounce Rate
Deliverability