CTR tells a complete story in my opinion. Obviously, without optimal deliverability the email would never be opened in the first place. However, good CTR means that email is doing its job properly and is actionable enough to lead to conversions.
CTR tells a complete story in my opinion. Obviously, without optimal deliverability the email would never be opened in the first place. However, good CTR means that email is doing its job properly and is actionable enough to lead to conversions.