Analysis starts with first accepting that perfection is not the goal. Emails might underperform, and that’s okay! When you’re doing consistent analysis, you can work toward improving and providing the most valuable experience for your contacts. Keeping this in mind, what’s one email metric you’d like to improve (and why)?
*To learn more about this, check out the Analyzing Your Marketing Emails lesson via HubSpot Academy.
Our open rate (and then click-through rate) to ensure client’s actually get exposed to the valuable content we are sharing with them
Consistent email list growth.
Our open rate (and then click-through rate) to ensure client’s actually get exposed to the valuable content we are sharing with them
The first metric I would try to improve is the individual metric before tackling the other 2 metrics as I feel that they are all insync.
Open and click through rate
click rate
welcom
Click through rate, cause a good CTR means that who opens the email is really interested in the content.
engaging contetnt to increase click through rate
CTR
Open rates because that means my headline game (subject line) is strong.
CTR
Click through rate
click through rate
I would imorive individual email metrics, to make sure I am sending to the right customer. I would do this by analyzing the post-send details screen, and update any decaying email addresses to maintain a healthy database.
Click through rate
I would like to improve the return on investment metric.
Our click rate.