What's best practice for non-marketing contacts 're-enrolment'

Smart CRM & Sales Hub CRM
1

Hi fellow Hubspotians :blush:

I just wondered what your thoughts were regarding non-marketing contacts and bringing them back into the flow?

When someone unsubscribes, we set them as a non-marketing contact. But how do we re-engage these contacts?

Just wondering if anyone had any sage advice?

Thanks and have a happy power day!

Lisa

2

Hi @LSteingold this is a tricky one.

If someone unsubscribes typically you’ll only be able to engage again if they resubscribe by their own initiative, or ask you explicitly to resubscribe them. Not sure what is your area of business but a good piece of content (that makes them come back and submit a form) can be a good option.

Marking them as non-marketing, if they accept to resubscribe, will keep them out of your communications.

As I said, its tricky. :slightly_smiling_face:

3

Thank you so much! That is very helpful! I really appreciate it!