I have an online business, and I’m looking forward to its growth.
Keeping this in mind, my first step in contextual marketing will be to gather all the information I have on people who have recently researched products. I’ll create an informative blog to help address their concerns and turn that research into sales—since they may not have purchased due to a lack of information.
Lastly, I’ll promote the blog via email marketing and social ads to those who showed interest but didn’t buy, to test whether this strategy effectively converts sales.