Lead nurturing is about building relaitonship with your prospects or leads with a focus on movinf them further down the funnel to make them take an aciton you wish them to take. To do this efficiently, we must use behavioral emails approach which in turn must follow the known practice to get the most out of our efforts, such as we should be aware of how our leads or prospects are interacting with us, what important actions our leads can take and then starting contextual conversation with them.
Similarly, all this efforts should be timely, efficient and hightly targeted.
For example, if our lead visits our page about “How to get six packs” then our batabase should trigger the follow-up emails providing informaiton about “Home based exercises to get in shape” or something contextual. SO tracking the interaction followed by follow-up email within 5 minutes of interaction is a good example of lead nurturing.