Need a data analysis tool / software :
Awareness stage :: Starts researching online about various tools available to analyze data
Consideration stage :: He has tried his hands on various free trial versions of the software
Decision stage :: He decides to consider one software and purchases the subscription of same
Buyers journey for buying insurance
1. Awareness:
Problem: The potential customer might not even realize they need insurance, or they may have a vague sense of needing protection but not know what type.
Questions:
“What could happen if I don’t have insurance?” (e.g., car accident, health issues, property damage)
“What types of insurance are available?” (e.g., car, health, home, life)
Triggers:
Life events (marriage, buying a car, having children)
Experiencing a negative event (car accident, illness)
Seeing insurance ads or marketing materials
Recommendations from friends, family, or financial advisors
2. Consideration:
Solution: The potential customer starts researching different insurance providers and policies to understand their options.
Questions:
“What coverage do I need?”
“How much will insurance cost?”
“Which insurance company is the best for me?”
Activities:
Comparing quotes from different providers
Reading online reviews and ratings
Talking to insurance agents or brokers
Researching specific types of insurance (e.g., auto insurance coverage options)
3. Decision:
Evaluation: The potential customer assesses the different options and narrows down their choices.
Decision: They choose the insurance provider and policy that best meets their needs and budget.
Factors considered:
Price of the policy
Coverage offered
Reputation of the insurance company
Customer service reviews
Ease of filing claims
Awareness Stage: My old laptop started crashing and slowing down, disrupting my work.
Consideration Stage: I researched laptops, focusing on performance, portability, and durability, and Lenovo stood out.
Decision Stage: I chose a Lenovo Yoga for its powerful specs, versatility, and promotional discount.
Awareness stage;
aware of our services
Consideration stage
does our cost and eta outweigh competitors?
notifcation system?
response time
accurate updates?
friendly?
Decision stage; lets give them a chance to quote, and service.
Awareness: my pool pump broke
Consideration stage: I need to purchase a new pool pump or fix the old one
Decision stage: I create a list of vendors who sell pool pumps and research them to decide on the right vendor, which I then proceed to purchase from.
Excellent example!
Awareness stage : i want to learn how to make bags
consideration: research on bag tutors or learning platforms or physical tutoring.
Decision stage : i choose a physical tutoring class
Conducting an analysis of Ascension’s organizational structure to identify key stakeholders within the purchasing, distribution, and health divisions. Additionally, participating in healthcare conventions to network with Ascension representatives and gain insights into their purchasing strategies.
A brand that I am a buyer persona is Breylee. I have a problem with acne, so I look for different skincare products for acne prone skin. Upon trial and error, I am simply going back to Breylee as it is the most effective for me.
Example of clientele
Awareness: I have a problem with drugs or alcohol and I need help
Consideration: I’m researching facilities that can help with my current needs
Decisions: I found this place, they not only offer telehealth but incentives to hel me during my recovery process. Even refferls to mental health facilities that ensure I maintain my sobriety and live a full fulling life:)
Buyer Persona: Planning Pearl
Buyer Journey
Awareness Stage
Joan is planning an event for her company.
She wants to know what she needs to deliver an outstanding event, that not only helps her company achieve their objectives but also score her some major points with her supervisor.
Consideration Stage
From her research, she discovers she needs a professional corporate emcee. She researches corporate emcees that would be a great fit for her company and event.
Decision Stage
She makes a list of corporate emcees from her research and digs deeper to understand each emcees’ unique value, experience and past clients reviews. She chooses the emcee that she believes best suits her event.
Buyer person: Rebel Redhead
Buyer Journey:
Awareness
Rebel Redhead is frustrated with the options of make up available from traditional make up brands. The mascara is too dark. The brow products too dark or too blonde. She knows she’s not the only redhead with this challenge. She starts Googling keywords like “make up for redheads” and “best mascara for redheads”.
Consideration
She starts comparing her findings - brands with extensions for redheads not carried in stores, make up brands she’s not familiar with that are based in other countries, and redhead owned brands dedicated to only redhead products. She reads reviews and watches videos to see what others say and what the product looks like on a person without filters.
Decision
She evaluates the options based on color suitability, availability, cost, returns policy, ability to try in person. She decides to go with the redhead owned small business that focuses on cosmetics and accessories only for redheads. It also has raving reviews of its products though it cannot be tried on in person at a store like other brands.
Awarness Stage:
Ismail has a cleaning busines and he wanted to scale his business by making his online presence strong and by so he can reach out ot more clients.
Consideration Stage:
He decided to build a website for his business and start marketing to get more potential leads and to achieve this goal he started searching for Marketing agencies and searching about the CMS platforms.
Decision Stage:
After speaking with multiple vendors he is asking for proposal for each company and comparing them with each other, he also searches about the companies, thier reviews and then choose the best among them
Mr. Mitch
Awareness: I need more subscriptions for my fitness program, as the cost of running it with a handful of clients is slowing gym income and overworking me.
Consideration: I need captivating ads and solid leading email copies sent to all my clients and leads gotten from my friend’s sports shop downstairs.
Decision: Who is the best copywriter that can guarantee me a 10x raise in my subscriptions? A higher subscription means more money coming in, and an increased ability to hire 2 more coaches to free me some more time to work on growing the business.
brand name: Apple
awareness stage: I’m looking for a powerful computer for study and work.
consideration stage: either iMac or a PC one.
decision stage: I decide to go for the iMac because it can sync my data with my other devices like iphone and ipad.
Awareness: Problem: Struggling With Customer Relationship Management.
Considaration: Im actively researching on all sorts of CRMs to check which one is the best for me.
Decision: I have my list of CRMs, now im narrowing them down to decide which CRM im going to start using.
If my understanding of the buyer journey has issues in it please reply, thanks in advance!
My example is a buyer who is looking into email marketing certification courses.
Awareness Stage: I’m looking for email marketing certifications to give me more credibility as an email marketing freelancer.
Consideration Stage: Hubspot offers free certifications just for signing up. They are a well-known brand.
Decision Stage: I sign up for Hubspot to take certification courses.
Awareness: Need to fulfill laws/regulations
Consideration: Searching for a service that covers all law requirements.
Decision: They choose the option that covers most, and with good consulktancy support.
What’s an example of a buyer persona with corresponding buyer’s journey?
Awareness: Problem: Struggling With Customer Relationship Management.
Considaration: Im actively researching on all sorts of CRMs to check which one is the best for me.
Decision: I have my list of CRMs, now im narrowing them down to decide which CRM im going to start using.