Congrats
Product: Downy fabric softener
AS: The buyer becomes aware that they have sensitive skin
CS: The buyer realizes that they need to start buying a different brand of detergent to help with their sensitive skin
Ds: The buyer researches different typers of detergent that will fir their needs until they find the right one
Brand: Invisalign
Awareness: I am tired of my croocked teeth
Consideration Stage: I have decided I want them fixed, however I don’t want to have ugly braces tho.
Decision: I research reviews and online sources and find Invisalign is a popular way to straighten teeth withough going through the pain of braces.
- Brand: Honda
- Awareness Stage: We have a teenager that started driving.
- Consideration Stage: We needed an affordable car that was safe and reliable.
- Decision Stage: We checked Consumer Reports, parent blogs, safety feature and price comparisons, etc. and landed on Honda Civic.
Product: Wireless Headphones
Brand: Skullcandy
Awareness: I don’t like running and dealing with the wires all the time.
Consideration: I need to get the wireless headphones to run happy.
Dicision: i have been reasearching for brands and styles that fit my needs
As making the product for people, first put yourself at a place of buyer and think of possible things that a customer might think at that moment. In that way a firm might find a way to improve and enhance their product
- Awareness: A person wants to talk/learn more about the paranormal.
- Consideration: Finds out about my blog that is all about this topic and that we share others people expirences and other odd stories and what we believe about it.
- Decision: they like what they see,hear and read. And see that they have an opportunity to share with us what they’ve been through and that we give them a space to share and anwser their questions as best as possible.
These are the proposed stages related to my digital marketing agency.
- Awareness Stage: The SME clients realize the importance to be present in the digital world.
- Consideration Stage: The clients considerate their needs and choose the solution between paid ads and SEO optimization.
- Decision Stage: The buyer evaluates and decides that SEO optimization is the better long-run choice to generate organic leads.
Awareness stage: Buyer looks for available options of dance academy offering bollywood dance and hip hop lessons
Consideration stage: Buyer looks for one or two brands that he has boiled down to offering bollywood dance classes, buyer has also chosen the type of dance
Decision stage: The buhyer has finally decided on what to sign up for inclusing the dance type and the instructor
DIY Heat pump install. Mr. Cool takes this approach of educating and problem solving for DIY folks.
Etapa de concientización: El prospecto identifica una nueva necesidad organizacional
Etapa de consideración: El prospecto definió el área de oportunidad
Etapa de decisión: Se decide la estrategia y se define el plan de acción
Awareness stage- When my refrigerator broke last month and couldn’t be repaired
Consideration state- Researched many stores and brands, features, price, etc. Also had to consider if I wait for my home warranty to send one or purchase outright and possibly not be paid for the full amount for the unit of my choice
Decision- Bought my own refrigerator that I wanted and suited our family’s needs. Then waited for reimbursement from our home warranty. It didn’t cover the full cost of the unit, but I got what I wanted
Tesla
Awareness: My present lease is ending in 6 months and I need a car to move in my city.
Consideration: I would like my choice to be 0 emissions and be confortable and stylish with support for my driving weaknessed.
Decision: I am researching luxury electric sedans and go for test drives to different dealerships. Based on these I select the Tesla model 3.
Brand: Myntra
Awareness- Searching prospect interested in buying clothes, accessories, cosmetic, etc.
Consideration- prospect interacts with the website and products and with some other websites as well.
Decision- Prospect are deciding to buy a product from Myntra or from Nykaa.
Buyer of Dunkin Donuts
Awareness: need some energy in the morning
Consideration: Coffee, tea, espresso, etc. Some sort of beverage that acts as a boost to start my day off
Decision: Dunkin’ is cheap and offers consistently solid cofee
Seeking Sara gets her formal ADHD diagnosis. She starts to research what ADHD effects and how to support her success. She decides that she needs multiple new strategies including, medicine, coaching, and adding new support systems to achieve her goals in life and business.
Brand: AR Workshop
- Awareness: I want to make my own home decor but do not have the tools to do so.
- Consideration: I find AR Workshop while searching for how to DIY home decor and see the variety they offer.
- Decision: I find a location nearest to me and book a workshop.
Brand: Swvl
Awareness: I want to ride affordable price transportation but of Corona and the cultural level of a percentage of people I get afraid of riding it and then I have to ride Careem and then they start to highlight this issue.
Consideration: From their value proposition started to know my issue that I need affordable, clean, follow safety guidelines with details about the driver and journey and submit review feature.
Decision: I started to compare Swvl with other competitors like Careem Bus from quality, pricing, and an offer that inspires me to start my experience with them and I took my decision to download Swvl App.
Product : Hotel+travel package
Awareness Stage : Searching for ticketing options inclusive of an accomodation package with the most affordable rate and quality
Consideration : browse through various travel operator sites that offer ticket+hotel packages and look at the ratings for all the listings
Decision : select the one whose brand name i’m familiar with, and make the booking.
Brand: STI College of Balagtas
Awareness Stage: A business having a problem in education especially this year pendemic where the online activities are indemand.
Consideration Stage: They thought of creating a social media platforms and payment methods, and that will upload various graphic designs, ads that highlighting their products, service and its features.
Decision Stage: Inquire, enroll to the specific course to them so that I can support their business and to have a enough education for professional world.