Awareness: Jack is a creative artist who is also passionate about sales, he is contemplating on what social media to push his art and build a community.
Consideration: He creates different handle on various social platforms, while considering which platforms to focus on posting and pushing his art consistently on.
Decision: After researching and reading reviews of small scale businesses and creative on how Tiktok change their life for good, by boosting their sales and giving them a community and how the algorithm pushes creative contents, he decided on Tiktok.