Grow my content creation brand “Content by Lerato” by increasing my Instagram following from 500 to 1,500 engaged followers by December 2025.
Steps I’m taking to achieve this goal:
Posting 3 times per week (mix of UGC, tips, and behind-the-scenes content)
Using relevant hashtags and SEO-friendly captions
Collaborating with micro-influencers and small beauty brands
Analyzing content performance monthly to adjust what works
Driving traffic from LinkedIn and my portfolio to Instagram