# What smart goals

**URL:** <https://community.hubspot.com/t/what-smart-goals/138298>\
**Category:** Content Strategy & SEO\
**Tags:** starter\
**Created:** [August 20, 2025, 2:10pm UTC](https://community.hubspot.com/t/what-smart-goals/138298 "2025-08-20T14:10:38Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![FavourOvri](https://avatars.discourse-cdn.com/v4/letter/f/8797f3/32.png) [@FavourOvri](https://community.hubspot.com/u/FavourOvri)\
**Post date:** [August 20, 2025, 2:10pm UTC](https://community.hubspot.com/t/what-smart-goals/138298/1 "2025-08-20T14:10:38Z")

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I plan to drive traffic to my business social media page

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [August 20, 2025, 2:18pm UTC](https://community.hubspot.com/t/what-smart-goals/138298/2 "2025-08-20T14:18:43Z")

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Hi @FavourOvri,

If you want a SMART goal, you would have make it a bit more precise, for example: “I will increase traffic to my business social media page by growing follower engagement and reach by **20%** over the next **3 months** through consistent posting, targeted ads, and community interaction.”

That way, it meets these criteria: Specific, Measurable, Achievable, Relevant, Time-bound

Best regards!