I’m new to the segmentation concept under email marketing.
I am to create new ideas basing on:
- People who have interest in saving lives.
- current collaborators and partners
- creating contact with the same cause organisations
I think HubSpot will help me on this after fully getting the skill
Still learning
I use different segmentation when sending out broadcast messages on Whatsapp
I have a different segmentation for people:
Who are family
Who came in through sponsored Ads
Who are friends and colleagues
Who are also Spam 
Still learning
Segment that have led to greater achivement are as follows.
New customer:
Existing customer:
Bound customer:
Also, Buying persona help me to separate more e-mails
In Enrollment Management, we use the following segments in our CRM:
As a copywriter at an advertising agency, we work with many e-commerce companies.
It’s always rewarding to segment audiences by their purchasing behaviour.
That way, you can leverage new product launches offering VIP access to your most loyal fans or create successful re-engagement campaigns by crafting special offers to those who have not bought from your clients in a while.
As a freelance graphic designer, I’ve discovered that segmentation is crucial for enhancing engagement with my services. By strategically dividing my client base into specific segments, tailored to their unique needs and preferences, I’ve been able to effectively showcase my skills and expertise.
One of the most impactful segments I’ve created is focused on showcasing my portfolio. This segment includes potential clients who express interest in viewing examples of my previous work. Through personalized emails featuring a curated selection of my best projects, I can effectively demonstrate my creativity and proficiency, which has resulted in increased inquiries and project bookings.
I have not created any segment yet, I am just about to create one. I will share when I do
I’ve created a 30-day engaged, 60-day engaged and 90-day engaged. We’ve seen increase in open rates, click rates and also orders fulfilled
Segmentation is really important as it gives you an insight of the type of audience you are interacting. I work in a Fintech company and our business mostly cater to the office of CFO functions. As a marketer, my goal is to convert my procepects to potential customers by generating MQLs(Marketing Qualified leads) and booking DCS(Discovery called Scheduled) with them.
Here are the follwing segements that I follow in my company.
1. Based on Geography- This really does not play a crucial role when we are just prospecting to get a MQL but it really comes handy when we are trying to get our prospects registerd for out annual mega conference. Since we are based out of Houston, Texas I always prefer to organize my contact list in such way that all my hot leads should be based out of nearby areas so as to ensure proper enagement with them.
2. Baed on title- This becomes the most crucial segementation as we roll different campaigns to different person in the finance department. While we mostly go with TOFU contents(education piece) to BTL contacts(Below the line contacts) as these are the ones who will deal with day to day processes but might not have decision making capabilities. At the same time for ATL contacts(Above the line contacts) we go with MoFU and BofU depending on the kind of conversation that we had with them during our first touchbase.
3. Contacts with past interaction- This is the most important segmentation as it drives most of our numbers. It becomes quite easy to engage with somebody who is well aware of your business. We take this as our first priority eveytime we go with a campaign. This also helps us to add a personalized approach to our emails.
I created audiences segmentation for my apparel brand
I created a segment to cluster customers whose job position recently changed to target them with messages that supported their new journey
I was able to create audience segmentation for my clothing brand
Just learning about email marketing segmentation, would love to create a segment to enable easy access to my audience soonest
I am currently learning about email marketing and would soon like to become an expert at creating segments that can reach the appropriate audience.
None so far. This is my first exposure to email marketing.
I am a newbie. I haven’t created a segment, I am still learning into it.
I have not yet created a segment. I am new to email marketing.
I am using email marketing to reach those who want to recruit international students for internships in Vietnam:
- Job: Human Resource, Business Development, C-level
- **bleep**: woman (80%)
- Type of company: corporate wants to expand overseas, push brand marketing or international company in Vietnam wants to have English-speaking interns