Thanks chrlee for this great opportunity to understanding the importance of segmenting in email marketing.
I helped to create a data base for a local school in a rural area,the level of participation has been great as over 80% of the prospects responds to messages. My new experience on segmentation has helped to increase participation and engagement.
This has also reduced the problem of trying to meet the needs of general prospect through a particular medium. I had to segment by creating a new community for parents of graduating students, this strategy has helped me engage them differently on specific matters concerning their ward.
Thanks